Why Your Product Decisions Don’t Get Exec Buy-In (And How to Fix It)

Overview

Ever feel like your product ideas are solid, yet they stall when they reach the executive level? It's often not about the idea itself but about how it's communicated. This session delves into the art of translating product decisions into the language of business impact. We'll explore how to frame your initiatives in terms that resonate with executives, ensuring your product strategies align with overarching business goals.

Talking Points

• Why "user outcomes" alone don’t sell product bets to executives

• How to link product work to increasing or protecting profit

• What product people can learn from finance—without going full spreadsheet

• Why framing decisions as bets makes you sound more credible, not less

• Common traps: vanity metrics, missing context, and stopping too soon

Key Takeaway

• Why product initiatives get deprioritized—and how to fix it

• The minimum viable finance fluency every product person needs

• How to frame product decisions in commercial terms that resonate with execs